Public recognition, outside of the classroom and the home, is a powerful tool in motivating a student’s academic achievements. The READS program aims to motivate students to read by providing public recognition for students when they meet their reading goals. At the end of the school year, students who met their school's reading goals are invited to a READS Recognition Night where they are honored in a special ceremony. They receive a certificate of achievement, hear from inspiring community leaders and see their name displayed on a Wall of Recognition.

The READS program aims to encourage students to read by supporting local school libraries and demonstrating that reading can be fun! During the school year, students from participating schools are invited to a READS Spirit Night where they can play reading games and win prizes. For every student that attends the event the Mall donates a $1 to the student's school library.

While parents and teachers encourage reading achievements in the home and in the classroom, the READS program provides public support and recognition to further motivate students that reading achievements are valued and important. READS events are customized to promote the goals already in place within the existing reading programs at participating schools whether it be Accelerated Reader, the 40 Book Challenge or any other program.

All READS events feature fun and interactive set displays to show students that through reading they can reach their dreams. Each event features themed sets designed to inspire students that through reading they can go anywhere or be anything whether that may be a doctor, an athlete or even a superhero. The set displays transform the mall common area for a fun family night out in honor of reading.

Reading success is a fundamental part of a student's elementary education. Introducing good reading habits early can lead to success in the classroom and should be reinforced by teachers, parents, friends and the community. The READS program is a no cost community program aimed to be the driving force behind community support for reading success in local elementary schools.